ARCS
Research study and participant platform.
ARCS® provides your panel members with an engaging experience to self-schedule and respond to studies while improving your operations’ efficiency. ARCS panel management platform helps you find and qualify the right people, schedule them for studies, and optimize panel engagement.


Manage Participation & Engagement
Managing and maintaining “highly engaged” participants is key to successful study completion. Access to ARCS’ engaging member portal allows you to easily manage participants to schedule them for studies, conduct screeners and surveys, and build profiles. The tools provided also allow you to control communication frequency while empowering your participants to decide how they would like to engage.
Reward Your Participants
ARCS can help you create your custom incentive program with gift cards, products, or points. The system’s tools can automate reward management while retaining full control of incentives.
ARCS Cloud
Businesses face new priorities every day. Whether it be an increasing need to deliver projects quickly, improving panel engagement, or better tracking of internal resources, the ARCS Cloud enables your organization to build, manage, and engage your panel with a set of industry-leading tools quickly, easily, and economically.
Your reliability and data security are our top priorities!
- Nationally recognized data center for worry-free reliability
- Redundant power (your data will never go down)
- Climate-controlled environment
- No more hardware-maintenance woes
- Bandwidth provided by hosting
- SAS 70 certified – your electronic data is safe and secure
ARCS Consulting Services
Our consulting services are designed to help clients use ARCS to achieve their research process goals.
Help Service – Many clients have one in-house “super user” who is responsible for managing ARCS. When this “system manager” becomes unavailable, we can offer customized contracting services as a backup. Marketing Systems Group can supply an on-site or off-site consultant to assist and maintain your ARCS system for the short or long term.
Process Consulting – When you want to simplify and improve your market research panel management or data collection processes, we can provide the analysis and expertise you need.
Technology Consulting – As an enterprise, we understand that you may want more out of ARCS to address your business needs. We have experience working with organizations of different levels to customize ARCS and integrate the platform into internal systems to achieve greater efficiency.